Tabatha Ramsay

Chief Sales & Marketing Officer
Vinpearl Hospitality


2:30 PM Delivering a Seamless, Consistent Omni-Channel Experience

·         Orchestrating seamless experience and interaction across multiple channels: What are the stumbling blocks? How are you navigating different customer preferences across channels and regions?
·         How are we benchmarking and measuring success?
·         Securing cross-departmental involvement and buy-in for omni-channel strategy execution

11:15 AM Transformative Strategies Driving Customer Engagement & Value Creation

·         Serving the modern customers – how have customer expectations and customer engagement strategies evolved?
·         Utilising analytics, social listening tools to gain meaningful insights about your customer’s journey
·         Evaluating the opportunities of customer segmentation, personalized customer experience, product innovation in driving value creation and enhancing brand loyalty
·         Empowering your customer experience team with the right set of information to drive results