Chief Sales & Marketing Officer
· Orchestrating seamless experience and interaction across multiple channels: What are the stumbling blocks? How are you navigating different customer preferences across channels and regions?
· How are we benchmarking and measuring success?
· Securing cross-departmental involvement and buy-in for omni-channel strategy execution
· Serving the modern customers – how have customer expectations and customer engagement strategies evolved?
· Utilising analytics, social listening tools to gain meaningful insights about your customer’s journey
· Evaluating the opportunities of customer segmentation, personalized customer experience, product innovation in driving value creation and enhancing brand loyalty
· Empowering your customer experience team with the right set of information to drive results