Arnab Ghosh

Chief Marketing Officer
Home Credit Vietnam

Mr. Arnab Ghosh joined Home Credit Vietnam in September 2016 as Head of Marketing and Product Development, bringing with him over 10 years of Financial Services Industry experience spanning Retail Banking and Credit Card Services across multiple countries. Before joining Home Credit Vietnam, Mr. Arnab spent 5 years in Vietnam working for major commercial banks setting up and managing their cards and retail assets business while also being instrumental in driving the banks' digital and innovation agenda. Mr. Arnab has also been actively engaged in independent advisory assignments for leading companies and consulting firms across Asia and is often seen as a guest speaker in key international conferences sharing his views on financial inclusion, payment innovation and digital transformation of financial services.

Mr. Arnab enjoys spending his personal time socially engaging with his friends, reading, watching movies and travelling



9:30 AM Delivering Consistent Customer Experience Across Markets in Asia

·         Building your company’s CX strategy – what are the core values and philosophies and how are you adapting to the changing consumer landscape?
·         Executing customer experience programs across different regions in Asia – reviewing effective localization strategies and pitfalls to avoid
·         Developing a customer-first culture: How are you breaking silos, effecting change and aligning customer experience delivery across different departments, offices and regions?