2016 CEM Asia Profiling Report

2016 CEM Profiling Report

Companies across Asia are waking up to the importance of providing consistent customer experiences, however making this a reality is easier said than done. To discover what these companies are planning for the short to mid-term, we have compiled the findings from our latest survey conducted with the CEM professionals located across Asia. The report details:

• Where their top investment priorities are for CX over the next 6-12 months

• The top investment challenges experienced

• The budgets available for investment in CX in 2017

• Estimated spend in the next 12 months

• The top three challenges and areas of improvement with regard to CX

• Where the organisation are on their digital transformation journey

• The top trends they foresee affecting CX over the next two years

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